Are well informed is a crucial part regarding rewarding a great female’s requirements, therefore the progressive Vietnamese lady is expected to make smart choices having herself along with her household members

TNS is part of Kantar, a document financial support management office off WPP, and one of your own earth’s prominent perception, advice and you may consultancy teams.

“Today when you look at the Vietnam, as they have done from the country’s record, females enjoy a crucial role in all aspects regarding area,” says David Watts, research director and you can direct out of qualitative browse within TNS Vietnam.

“Just like the challenges of contemporary lives grow and you will girls strive to harmony tradition which have modernity, there can be a crucial role to possess companies to experience for the information and you will empathizing using their modifying existence, growing a lot more relevant and you can useful things, also to function profoundly connected labels.”

Predicated on TNS’s browse, when you are there are many possibilities available for female now than in for the past, and also this contributes to more stress and you may obligations.

Women are today way more capable confirm the overall performance and you can flourish in brand new workplace, especially in cities, although not traditional family members and you may domestic responsibilities nonetheless are nevertheless.